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Old 07-16-2017, 08:27 PM   #1
Torchsport
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Now it's the Millenials fault

More excuses for why Harley sales are declining.

So how about you build bikes some of us gen x'ers and boomers might like!


http://www.businessinsider.com/mille...n-sales-2017-7
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Old 07-17-2017, 03:19 AM   #2
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I laughed when I saw that article. MAYBE its because most of us cant afford a overpriced, poorly engineered, lawn ornament. When you can get much much more for your money when you're not paying for a nice paint job and a name.
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Old 07-17-2017, 03:52 AM   #3
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The Harley sales base is getting old, and they have nothing that really appeals to the younger generation (who don't seem too interested in bikes, or cars for that matter) and then of course there is the elephant in the room that they will never speak of, that being Indian of course. Indian has given the traditional American cruiser rider a very attractive alternative. The Scout alone makes the Sportster seem even more like the dinosaur that it is. If Harley plans on turning this around, they are going to really have to leave their comfort zone and offer something different. They had the opportunity with Buell, but we all know how that went.
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Old 07-17-2017, 04:24 AM   #4
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http://advrider.com/index.php?thread...dying.1238340/

Active thread on advrider along the same lines
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Old 07-17-2017, 06:55 AM   #5
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Quote:
Originally Posted by mattg View Post
The Harley sales base is getting old, and they have nothing that really appeals to the younger generation (who don't seem too interested in bikes, or cars for that matter) and then of course there is the elephant in the room that they will never speak of, that being Indian of course. Indian has given the traditional American cruiser rider a very attractive alternative. The Scout alone makes the Sportster seem even more like the dinosaur that it is. If Harley plans on turning this around, they are going to really have to leave their comfort zone and offer something different. They had the opportunity with Buell, but we all know how that went.

Reference Buell................rather poorly. Started in the right direction with the Blast to introduce new riders only to have a shit support network. I.E. Harley dealerships. I had a 2001 X1 Lightening that was brilliant. Handled, actually comfy and had a decent motor.
Only went to HD for filters and oil. The two times I went in, treated poorly by parts guy. Second time, same shit, then was asked by the sales manager why I didn't just buy a "real" bike. Tried hawking the Street Glide............. I told him that I have maybe 1/4 in the Buell of what the Glide would cost. And it wouldn't make me any happier to spend that kind of money on a bike. Just not worth it.
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Old 07-17-2017, 07:07 AM   #6
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Don't know it it has been discussed before but.... was watching some of the X games yesterday of which HD was a sponsor. That says they are targeting a younger demo. However, that is not why I am posting. The commercial which aired was awful. It showed a rider snaking through town/traffic in an aggressive manner. And at the end actually showed the rider making a right turn from the left lane in front of another vehicle!!! Couldn't believe such a display of riding would be promoted. Awful!!!
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Old 07-17-2017, 07:10 AM   #7
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Harley is trying, but not hard enough. Read the Street Rod vs FZ7 review in the latest Cycleworld. The Street Rod is a huge step in the right direction, a liquid cooled 750 with dual disks up front. Was only 2hp behind the FZ7.

But $2000 more
over 1000lbs more
Cycle world said the fit and finish was better on the Yamaha.

With all that being said that is still way closer than Harley has come in the past, they need to stop with the cruiser styling and shed some weight. I don't think management really gets it, but we'll see what happens.

New engineer at work fresh out of college is interested in bikes, I told him to take the MSF class at the community college and see what bikes he likes the best there. He is taking it this weekend so we'll see.
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Old 07-17-2017, 08:26 AM   #8
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If Harley plans on turning this around, they are going to really have to leave their comfort zone and offer something different. .
This is the key right here. The old die-hard's will always be there, its in their DNA. HD needs something truly "entry level", then an entire "young, fun and affordable" line of bikes. And I'm not talking Harley young, fun and affordable. They need to actually be competitive in performance, value and price to its Japanese counterparts.
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Old 07-17-2017, 08:27 AM   #9
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Don't know it it has been discussed before but.... was watching some of the X games yesterday of which HD was a sponsor. That says they are targeting a younger demo. However, that is not why I am posting. The commercial which aired was awful. It showed a rider snaking through town/traffic in an aggressive manner. And at the end actually showed the rider making a right turn from the left lane in front of another vehicle!!! Couldn't believe such a display of riding would be promoted. Awful!!!
Appealing to the base. I've seen all that with HD riders.

To be fair, from sport riders too. But I think they did it on purpose. It fits the "I don't follow your rules! Do what I want so FU!!" lifestyle that many of those guys thrive on.

From what I see, HD offers the rising generation nothing they want or need.

Every product has a life cycle. Big names have fallen. More will do the same in the future, because they don't keep up.
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Old 07-17-2017, 09:14 AM   #10
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Well Harley is certainly trying to appeal to millennials by blaming someone else for something that is their own fault.
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Old 07-17-2017, 09:21 AM   #11
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The motorcycle industry in general is struggling.
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Old 07-17-2017, 10:23 AM   #12
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Well Harley is certainly trying to appeal to millennials by blaming someone else for something that is their own fault.

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Old 07-17-2017, 10:56 AM   #13
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Well Harley is certainly trying to appeal to millennials by blaming someone else for something that is their own fault.
Indeed! So true...........................
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Old 07-17-2017, 12:21 PM   #14
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The Harley sales base is getting old, and they have nothing that really appeals to the younger generation (who don't seem too interested in bikes, or cars for that matter) ...
Appealing to Millennials is a lost cause. It's too hard to text while riding, so any bike Harley offers them is DOA.

Harley refused to make competitive sport/standard/adventure/whatever bikes for too long and that's what will do them in.

They clung to that museum piece philosophy until the only place you will be able to find a "real" Harley will be in a museum.

They'll probably be bought by the Chinese who will crank out a bunch of "fake" Harley's for a while. Then Harley scooters for a while. And then wrap it up as a clothing brand only.

Reminds me of studies on GM and their refusal to adapt for a long time until they finally woke up. Could be too late in Harley's case. Sad, silly stuff.
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Last edited by Damascus; 07-17-2017 at 04:44 PM.
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Old 07-17-2017, 12:29 PM   #15
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Will project LiveWire help?
http://www.harley-davidson.com/conte...-livewire.html

Never been a huge fan of Harleys as I want a bike that does things quickly (accelerate, stop, turn etc...) when avoiding cage drivers.
Only exception I have (cosmetically) would be a Harley turned into a sweet looking café racer or flat tracker.
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Old 07-17-2017, 12:39 PM   #16
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Well Harley is certainly trying to appeal to millennials by blaming someone else for something that is their own fault.

You win the internet for the day
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Old 07-17-2017, 02:17 PM   #17
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I was shocked on the 4th of July by a cousin talking about getting a motorcycle - he's about 30ish, and told me that he wants to refurb a '70s CB350 cuz that's what all his buddies are talking about. Something that's cool but not like everything else out there. Who knew that those old things were going to be cool again?
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Old 07-17-2017, 03:31 PM   #18
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Well groms are the new cool things for hipsters to ride in gangs with. It's a strange time
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Old 07-17-2017, 04:57 PM   #19
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Hey now I roll with a group of guys on z125's and one grom and there isn't a hipster among us. We're actually all kind of redneck/hooligan jackasses. Although I am drinking a PBR right now so.....
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Old 07-17-2017, 05:01 PM   #20
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Haha as a toy yes. But the ones who try and be taken seriously are the odd ones.
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